Last Updated: January 7, 2026

1. Introduction

This Cookie Policy explains how Wisdom and Sons Care Limited (“we,” “us,” or “our”) uses cookies and similar tracking technologies on our website wisdomandsonscare.com.

By using our website, you consent to the use of cookies in accordance with this policy. If you do not agree to our use of cookies, you should disable them by following the instructions in this policy or by changing your browser settings.

Company Contact Information:

• Email: info@wisdomandsonscare.com
• Phone: +44 7404 022971
• Address: 2 Walsh Close, Newton-le-Willows, WA12 0AY, St Helens, Merseyside

2. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners.

Cookies can:

• Remember your preferences and settings
• Track how you use the website
• Improve your browsing experience
• Enable certain website features
• Help us understand visitor behavior

3. Types of Cookies We Use

3.1 Strictly Necessary Cookies

Purpose: Essential for website operation and cannot be disabled.

These cookies enable core functionality such as:

• Security and authentication
• Session management
• Load balancing
• Network routing
• Form submission

Legal Basis: Legitimate interest (required for service delivery) No consent required as these are essential for website operation.

Examples:

• Session cookies to maintain your connection
• Security cookies to prevent fraudulent activity
• Load balancer cookies for site performance

3.2 Functional Cookies

Purpose: Remember your preferences and provide enhanced features.

These cookies enable:

• Language preferences
• Login information
• Font size and display preferences
• Region/location settings
• Previously viewed pages

Legal Basis: Consent Retention: Typically 6-12 months

Examples:

• Preference cookies remembering your settings
• Authentication cookies keeping you logged in
• Multimedia player settings

3.3 Analytics/Performance Cookies

Purpose: Help us understand how visitors interact with our website.

These cookies collect information about:

• Number of visitors
• Pages visited
• Time spent on pages
• Traffic sources
• Error messages
• Site performance

Legal Basis: Consent Retention: Up to 26 months

Third-Party Services We Use:

• Google Analytics: Tracks website usage and generates statistical reports
  • Cookies: _ga, _gid, _gat
  • Provider: Google LLC
  • Privacy Policy: https://policies.google.com/privacy

We use anonymized IP addresses where possible to protect your privacy.

3.4 Marketing/Targeting Cookies

Purpose: Deliver relevant advertisements and measure campaign effectiveness.

These cookies:

• Track your browsing across websites
• Build a profile of your interests
• Deliver targeted advertisements
• Measure ad campaign performance
• Limit ad frequency

Legal Basis: Consent Retention: Typically 12-24 months

Third-Party Services: We may use the following marketing platforms (please check our cookie banner for active services):

• Google Ads
• Facebook Pixel
• LinkedIn Insight Tag
• Email marketing platforms (e.g., Mailchimp)

Each has its own privacy policy governing data use.

3.5 Social Media Cookies

Purpose: Enable social media features and track social sharing.

These cookies allow you to:

• Share content on social platforms
• See embedded social media content
• Connect through social login

Providers may include:

• Facebook
• Twitter/X
• LinkedIn
• YouTube

Legal Basis: Consent Retention: As determined by social media providers

4. First-Party vs Third-Party Cookies

First-Party Cookies

Set directly by Wisdom and Sons Care Limited for our website functionality.

Third-Party Cookies

Set by external services (e.g., Google Analytics, social media platforms) to track activity across multiple websites.

5. Session vs Persistent Cookies

Session Cookies

• Temporary cookies deleted when you close your browser
• Used for immediate website functionality

Persistent Cookies

• Remain on your device for a set period or until deleted
• Used for remembering preferences and tracking over time

6. How to Manage Cookies

6.1 Cookie Consent Banner

When you first visit our website, you’ll see a cookie consent banner. You can:

• Accept all cookies
• Reject non-essential cookies
• Customize your cookie preferences

6.2 Browser Settings

You can control cookies through your browser settings:

Google Chrome:

1. Settings → Privacy and security → Cookies and other site data
2. Choose your preferred cookie settings

Mozilla Firefox:

1. Settings → Privacy & Security
2. Under Cookies and Site Data, choose settings

Safari:

1. Preferences → Privacy
2. Manage cookies and website data

Microsoft Edge:

1. Settings → Cookies and site permissions
2. Manage and delete cookies

Mobile Browsers: Check your browser’s help section for specific instructions.

6.3 Opt-Out Tools

Google Analytics Opt-Out: Install the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout

Advertising Opt-Out:

• Your Online Choices (EU): www.youronlinechoices.com
• Network Advertising Initiative: www.networkadvertising.org/choices
• Digital Advertising Alliance: www.aboutads.info/choices

6.4 Consequences of Blocking Cookies

If you disable cookies:

• Some website features may not function properly
• You may need to re-enter information on each visit
• We cannot remember your preferences
• You may see less relevant content and advertisements

Strictly necessary cookies: Cannot be disabled as they’re essential for website operation.

7. Cookie Details

Below is a detailed list of cookies we use:

Essential Cookies

Analytics Cookies

Marketing Cookies

(Will vary based on active campaigns)

8. Do Not Track (DNT)

Some browsers include a “Do Not Track” (DNT) feature. Currently, there is no industry standard for responding to DNT signals. We do not currently respond to DNT signals, but you can use cookie settings and opt-out tools mentioned above.

9. Updates to This Policy

We may update this Cookie Policy to reflect:

• Changes in technology
• Legal requirements
• Business practices
• New cookies or services

Changes will be posted on this page with an updated “Last Updated” date. Continued use of our website after changes constitutes acceptance of the updated policy.

10. Additional Technologies

10.1 Web Beacons (Pixels)

Small graphic images in emails or websites that:

• Track email opens
• Monitor page visits
• Measure campaign effectiveness

10.2 Local Storage

HTML5 local storage for:

• Storing user preferences
• Caching website data
• Enhancing performance

10.3 Server Logs

We collect:

• IP addresses
• Browser type and version
• Operating system
• Referral URLs
• Page requests

This information helps us maintain security and improve services.

11. Children’s Privacy

Our website is not directed at children under 16. We do not knowingly collect data from children. If you believe we’ve collected information from a child, please contact us immediately.

12. Your Rights

Under UK GDPR, you have rights regarding data collected through cookies:

• Right to access your data
• Right to rectification
• Right to erasure
• Right to restrict processing
• Right to object
• Right to data portability
• Right to withdraw consent

See our Privacy Policy for details on exercising these rights.

13. Contact Us

For questions about this Cookie Policy or to exercise your rights:

Wisdom and Sons Care Limited

• Email: info@wisdomandsonscare.com
• Phone: +44 7404 022971
• Address: 2 Walsh Close, Newton-le-Willows, WA12 0AY, St Helens, Merseyside
• Hours: Monday-Saturday, 9:00 AM – 6:00 PM

14. Complaints

If you have concerns about our cookie practices, you can contact: